After checking in with Starwood's mobile app, guests will get a text message with their room number and virtual key, allowing them to bypass the front desk entirely and head straight to their room. The room lock uses Bluetooth technology available on all iPhone 4s or newer phones as well as any Android 4.3 or newer phones.
"It fundamentally changes the hotel business," McGuinness says. "It changes the job of the front desk. The front desk becomes the concierge desk."