We all know that Los Angeles is like no other place on earth. There is an LA way of doing things and the new campaign just launched by LA INC., the Los Angeles CVB is making that known! The trendy campaign, dubbed “That’s So LA”, is a new marketing campaign designed to attract meetings to the city.
The campaign features a series of ads that highlight key meeting sites around the city and includes images of Walt Disney Concert Hall, the LA LIVE entertainment district and nightlife in LA. Planners can find mapping tools and sample itineraries, and other features on the bureau’s revamped website, www.discoverlosangeles.com.
All this excitement is sure to bring some great revenue to LA and the meeting planning industry!
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