Tuesday, July 12, 2011

Chinese Travel Increase

China is becoming one of the world’s fastest growing travel markets. Thus, many hotel branches are competing to attract these travelers’ attention. Hotel chains, such as Hilton Worldwide Inc. and Starwood Hotels & Resorts Worldwide, are implementing special programs/ packages to incorporate the Chinese customs.
According to Alexandra Berzon of the Wallstreet Journal, “Starwood plans to announce a program Monday called "Starwood Personalized Travel," which will require the company's 1,051 hotels—including the Sheratons, Westin and W chains—to offer a set of specific services for Chinese travelers, including in-room tea kettles, slippers and translation services, in addition to new menu items”.
This program expansion will cover all the Starwood properties by the end of next year. Hilton, on the other hand, takes this program one step further. Their program ‘Hilton Huanying’ (which means ‘welcome’ in Chinese), requires hotels to provide a front desk receptionist that speaks Mandarin. In addition, they have one Chinese television station and a full Chinese breakfast menu.
"Chinese travel is going to provide one of the great opportunities that we'll ever see in the business," said Hilton Chief Executive Chris Nassetta.
Marriott International Inc. is planning on getting involved as well. In the fall, they will begin a program “that will include information for hotels on how to create a Chinese breakfast” (Berzon).
While the Chinese economy grows and their travel restrictions loosen, hotels prepare for this important growing sector in the travel market.
For more information see http://tinyurl.com/5rsaopz

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