2012 Customer Service Practices for Meetings

Libby Hoppe at Collaborate Meetings provides a beautiful definition of customer service- treating customers as individuals with individual needs.  When planning a meeting, attendees are the most crucial element and they are our customers. In order to retain their attendance, it is crucial to provide excellent customer service. Richard Shapiro, founder and president of the Center for Client Retention, has provided seven customer service musts for meeting planning in 2012:

1. Engage the whole family by providing suggested daily activities
2. Be eco-friendly by incorporating the company or organization’s green policies
3. Engage attendees via social media outlets, allowing them to connect with each other and reach up to date information 24/7
4. Influence the masses with support from key opinion leaders
5. Offer bilingual staff, websites and directions to welcome international attendees
6. Offer opt-out options on geolocation based technology
   
   And most importantly...
   
7. ALWAYS have a staff member at a centrally-located and always open registration desk with a smile and desire to serve attendees needs

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