Friday, January 8, 2010

Hotel Advertising and Marketing Changing with the Times

Technology is continuously changing and has the ability to compel and increase sales in the hotel industry. Last month, during their yearly meeting, the Hotel Electronic Distribution Network Association board found that future technological advances will need to become more flexible to handle the demands of hotel owners, operators and guests. A major problem facing hotel-industry technology is the deficient standards. The panelists agreed that the chief hindrance to standardization is the expense and the cost to maintain just adds constraints. One key growth area for hotel technology will come in the form of cell phone usage due to phones becoming more and more intelligent. Cell phones with new applications will open many doors for hotel owners and operators who wish to promote their properties to specific, willing customers. Latest research indicates that 9 out of 10 businesses will invest in mobile technology in the coming year. The challenge will be making sure their platform provides user friendly help to consumers.

No comments: