Friday, January 9, 2015

Event App Predictions for 2015

Event application developer, Quickmobile, recently released a whitepaper with predictions for the trends in event app technology for 2015.  Using apps and mobile technology at events can help organize and increase engagement with participants.  Here are a few of the trends one of the big players in the field thinks we can expect this year:

  1. Large corporations will utilize mobile technology to help coordinate their event teams, on a more frequent basis. 
  2. Meeting Apps will be the new normal at smaller meetings.  Meetings of 3-100 people will see participants using company or event specific apps to help organization and thought sharing with the group.
  3. Apps will increase in personalization to help facilitate one-on-one interaction between speakers and participants. Speakers will know who has signed up for their session and will be able to better tailor their topic to their participants. Having specific information about each attendee will help engage the participants and promote a worthwhile experience for all involved.
  4. Quantifiable data will be immediately available at events through the use of personal device apps.  Meeting apps provide participants a way to interact with the information being provided on a real-time basis, giving meeting planners and hosts a real way to track numbers and evaluations.
  5. Event apps will keep planners connected to event participants on an ongoing basis.  Instead of the typical 2-3 day impact of an in-person event, businesses can now share information with participants on an ongoing basis by updating news and features in the event app.
  6. Planners will better incorporate audience response systems in meeting apps.  Instead of stand-alone polls, participants will have more practical ways to show immediate feedback on current discussions.
  7. Wearable technology will slowly begin to enter the meeting tech world. In the coming years, gadgets like Google Glass and iWatch will find their way into meeting technology.

What do you think of the trend of using meeting participant’s personal devices as an integral part of your event?  How could an event specific app help you make a better experience at your meeting?

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