Monday, November 16, 2009

New Marketing Campaign Hopes to Have “Luck of the Irish”

Coming to the end of one of the most difficult tourism years in Ireland’s history, Tourism Ireland has launched their new marketing campaign for 2010! The campaign was celebrated with an afternoon of entertainment displaying the best of Irish hospitality, which included a performance by the cast of Riverdance, Irish storytellers, and live traditional music. The campaign, which was launched at the international travel trade show, targets both the leisure and business tourism communities which have suffered due to the economic climate and fluctuations in currencies. Tourism enterprises from across the island have joined forces to start the promotional drive and hope to significantly increase the number of visitors from Great Britain to Ireland this next year, as well as, make the island a clear choice for buyers seeking high quality and good value venues. Luckily, the campaign has another great vehicle to promote itself: St. Patrick’s Day. Their goal is to have this holiday be the biggest consumer event of the first quarter in 2010. As part of the campaign, Tourism Ireland is also excited about the new assets and infrastructures that will be opening up over the next two years. Be sure to look out for the new Terminal 2 in Dublin Airport, which will greatly improve passenger comfort, as well as, Dublin’s Aviva Stadium and the Centre Dublin! Sláinte!

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