Tuesday, August 14, 2012

Travel Tuesdays: PUBLIC Chicago

Ambassador East, which is an iconic and historic building Chicago’s Gold Coast neighborhood, has been renovated into what Ian Schrager, American hotelier, entrepreneur and real estate developer, into what he calls “a new breed of hotel.” The PUBLIC brand is focused on great service, great style and great value- all together for the first time.
The philosophy of the brand is “inclusiveness”- combining the service of a Four Seasons with the practicality and value of a Courtyard by Marriott into a uniquely luxurious experience.  Luxury at this hotel is not about extravagance or spending big bucks.  Instead, the hotel takes on a “no-frills” look giving guests what they need at a reasonable price. Rack rates for double rooms at the 285-room hotel begin around $135.
The brand is also about being democratic- the entire hotel is designed to be conducive for “hanging out” and meeting new people.  When Schrager set out to rename ‘The Pump Room’ the hotel’s restaurant, famous as a hangout for many celebrities such as Marilyn Monroe and Humphry Bogart, he let the foodies in the area decide the new name.  The response was to keep the ‘Pump Room’ and that’s just what Schrager did. 
Since opening in fall 2011 to rave reviews, Conde Nast Traveler has named PUBLIC Chicago one of 2012's Best New Hotels on their annual "Hot List."

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